⏐ Global IP Authority
World Intellectual Property Organization (WIPO)
Official WIPO case study featuring FUSE EV Conversions and the intellectual property strategy behind sustainable mobility innovation in the UAE.
Read on WIPO→⏐ About
The mind behind the machine.
Co-Founder & CEO of FUSE. Ex-CPO at EV Lab. Former Managing Partner at EVERA. Master's from Imperial College London. I build systems that work.
⏐ Portrait — Dubai, 2026
⏐ The Architect
Systems Thinking.
From Aviation to Startups.
I approach business like an engineer approaches a machine. With a Master's degree from Imperial College London and over 15 years spanning aviation, manufacturing, and technology, I bring a rare combination of deep technical rigor and commercial acumen.
As Co-Founder & CEO of FUSE EV Conversions, I lead our strategic pivot toward industrial-scale fleet electrification and defense-sector EV solutions. Before FUSE, I served as Chief Product Officer at EV Lab, the electric-mobility venture under Chalhoub Group — the Middle East's leading luxury retailer. Earlier in my career, I was Managing Partner at EVERA, where I honed my ability to build and scale operational systems.
The same engineering discipline I used to build physical systems, I now apply to building businesses. Same process, different output. I deploy business machines in hours, not months.
⏐ Career Timeline
Every step built the next.
2022 — Present
Co-Founder & Chief Executive Officer
FUSE EV Conversions
Leading FUSE EV Conversions as Co-Founder & CEO, directing the company’s strategic pivot toward industrial-scale fleet electrification and defense-sector EV solutions.
- Pivoted company focus to B2B fleet electrification at scale
- Secured defense-sector EV conversion contracts
- Built systems for rapid deployment of electrification infrastructure
2020 — 2022
Chief Product Officer
EV Lab
Chalhoub Group
Served as Chief Product Officer at EV Lab, the electric-mobility venture under Chalhoub Group — the leading luxury retailer in the Middle East. Directed product strategy for EV retail, charging infrastructure, and customer experience.
- Led product strategy for EV retail and charging ecosystems
- Oversaw customer experience design in luxury automotive context
- Bridged luxury retail expertise with electric-mobility innovation
2018 — 2020
Managing Partner
EVERA
Operated as Managing Partner at EVERA, driving business development, strategic partnerships, and operational execution across the organization.
- Managed strategic partnerships and business development
- Oversaw operational execution and growth initiatives
- Built cross-functional teams to deliver complex projects
2013 — 2018
Engineering & Systems Leadership
Aviation & Manufacturing
Spent five years in aviation and manufacturing, applying systems engineering rigor to complex operational environments. This period forged the analytical, process-driven mindset that now underpins every business system I build.
- Applied systems engineering to complex operational environments
- Developed process-driven frameworks for quality and efficiency
- Built foundation for later transition into startup leadership
⏐ Education & Affiliations
The foundation.
⏐ Education
Imperial College London
Master's degree. One of the world's leading science and engineering institutions. The analytical foundation for everything I build.
⏐ Media
Featured Perspectives
Shark Tank, Dubai One TV, Dubai Eye 103.8, and CNN. Insights on entrepreneurship, electric mobility, and Middle East business strategy.
⏐ Location
Dubai, UAE
Headquartered in Dubai — the crossroads of global commerce and the fastest-growing hub for technology and sustainability in the Middle East.
⏐ References & Press Mentions
Featured in industry publications.
Selected coverage, interviews, and presentations that document work in electric mobility, fleet electrification, and sustainable transportation across the UAE and globally.
⏐ UAE National Media
The National News
National newspaper coverage on electric vehicle infrastructure, summer performance, and the UAE's accelerating transition to sustainable transport.
Read on The National→⏐ SME & Startup Media
SME10X Interview
In-depth interview with SME10X on laying the groundwork for e-mobility adoption in the UAE, and the business strategy behind EVERA's market entry.
Read on SME10X→⏐ Industry Body
CIHT Dubai Seminar
Chartered Institution of Highways & Transportation seminar on EV fleet conversions for Net Zero — technical and policy perspectives on large-scale electrification.
View CIHT Event→⏐ Research & Data
Generation E Presentation
Presentation on findings from analysing 632 charging stations across the UAE — data-driven insights into EV infrastructure readiness and gap analysis.
View Presentation→⏐ Video Feature
Dubai Plus Video Feature
Video coverage on Dubai+ / Dubai One highlighting FUSE EV Conversions and the future of sustainable mobility in the Emirates.
Link pending — please share the URL⏐ Let's build something
Got an idea? Let's talk.
Whether you're looking to electrify a fleet, deploy a startup, or strategize your next move — I'm here to build the machine around your craft.